Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.
Always remember this: Make it about your customers needs. A great utility is something that adds tremendous value to individuals lives and in doing so, makes them more naturally aligned with your brand. Its not about you its about them.
Heres the truth: You wont find your voice over time. I dont believe that writers arrive at this strange destination called their voice. I think a strong voice evolves over time. But none of that happens without writing. Youre not writing for writings sake. Youre writing to exercise your critical thinking skills. When you do that often enough, great writing will start to flow.
If you want privacy on any digital channel (and this includes your own email!), dont be a part of an online social network.
Its all about great stories. Its a tall order, but if youre looking to create a true mark and to get people to remark about everything that youre doing, you only have one major mission when it comes to marketing yourself and the business that you represent: Go out there and create some great stories.
Its not going to happen if you wait for the boss to tell you to make it happen.
Its not that great ideas got killed by clients its that agencies killed their own great ideas by not presenting them well.
Lifes a pitch. Deal with it.
People like sharing things that not only sound cool, but make them look smart.
Stop thinking about content as the endgame and consider that the true value is the stories you tell.
The Internet is a business.
The most adaptive path for you to find your success in these times of purgatory will be in your ability to forget about the notion of work/life balance and find the blend in your work, personal, and community life.
There is a world of difference between stress that comes from the things you want to do and the stress that comes when you feel like youre not working on the stuff that matters most to you.
theres no gold watch in your future.
True utility happens in the moment of need. Not the brands moment of need, but the consumers moment of need. If you can meet that need when the customer needs it met, you are on to something big.
using playful cleverness to achieve a goal. Hacking away at something in small chunks or reprogramming bits and pieces of the media is what will define the future of media.
Worry less about how many people you are connected to, and worry a whole lot more about who you are connected to who they are and what you are doing to value and honor them.