Jony Ive: The Genius Behind Apple's Greatest Products

Apple could have easily avoided the issue if the antennas had been clear coated, but Jony didn’t want to ruin the integrity of the metal.

Apple has to find a new language, and the challenge is, what is, that going to be? I have confidence that Jony Ive has the wherewithal to drive the next step for Apple, but this is by far the most difficult point.

As product schedules get tighter and the level of difficulty rises, the first casualty is innovation,

But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.

He hated computers having names like ZX75 and numbers of megabytes. He hated technology as it was in the 1990s.

He was a really energetic person and desperately keen for his son to succeed. He was simply a caring father who tried to make sure that Jony had all the best opportunities to get on as a designer.

He was completely interested in humanizing technology.

He was ego-free, which was very rare in the design student world. Most design students had lots of ego and very little talent. Jony was the other way around.

If the education system in America tended to teach students how to be an employee, British design students were more likely to pursue a passion and to build a team around them.

if there’s not some sort of friction in a move forward, your step is not as consequential as you’d like to believe it is.

In a company that was born to innovate, the risk is in not innovating,” Jony said. “The real risk is to think it is safe to play it safe.

Jony, too, would become a master of the approach, agreeing with Jobs’s mantra: ‘Simplicity is the ultimate sophistication.

nothing is left to chance; everything must be deeply considered.

Some designers believe the more research you do, the better the solution,” said Weaver. “I personally believe in common sense and intuition. Jonathan’s strength was that he quickly grasped the essentials of a challenge, producing intuitive solutions, which were elegant, viable and had a sense of detail rare in one so young.

Steve kept impressing on us that the design was integral to what would make us great,’ said Schiller.

The businessman wants to create something for everyone, which leads to products that are middle of the road,” said Brunner. “It becomes about consensus, and that’s why you rarely see the spark of genius.”37 Even if a great idea came along, it was impossible to get anything done. Norman described just such an occasion.

The iPhone When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense. —JONY IVE

The late eighties was a good vintage. ID was not yet fashionable so a lot of people were doing it for the right reasons - to make good design, not become stars.

The lead and his two deputies will also pore through the pages trying to find ways to integrate new ideas.

The thing is, it’s very easy to be different, but very difficult to be better.

The thing is, it’s very easy to be different, but very difficult to be better. – JONY IVE

The thing is, it’s very easy to be different, but very difficult to be better. —JONY IVE

To make matters worse, the CEO was wearing a red clown’s nose made of foam. It was the UK’s Comic Relief Day, a nationwide fund-raiser where everyone wears red clown noses to raise money for charity. The rejection seemed like a bad joke indeed.

We are not interested in design statements. We do everything we can to simplify design.

We don’t do focus groups—that is the job of the designer,” said Jony. “It’s unfair to ask people who don’t have a sense of the opportunities of tomorrow from the context of today to design.”12

We have something really exciting for you today,” said Steve Jobs on October, 23, 2001,

We have something really exciting for you today,” said Steve Jobs on October, 23, 2001, at a special press event on Apple’s campus. Jobs had asked only a few dozen journalists to a product unveiling.

When it came to showing models to Steve Jobs, we would select models that we ourselves thought were good,’ said Satzger.

When you are a designer, you have to be able to convey your ideas to people who are not designers; perhaps they are financing you or going to do the production, and you have to be able to turn them on to the product and its feasibility. Jony was able to do that.

When you see the most dramatic shift is when you transition from an abstract idea to a slightly more material conversation,’ Jony said.